THIS NEWSLETTER PROJECT IS DONE. I WILL TAKE IT DOWN IN SUMMER 2024. ENJOY WHAT YOU LIKE FOR NOW. THANK YOU.

Comms All Ye Faithful is a lighthearted, advice-packed newsletter for public relations pros, plus marketers and founders at B2B companies. I’m writing to help you maximize results from your communications efforts, PR agencies, or in-house comms teams. Fun GIFs are included. :)


The world of B2B comms, especially PR, is often shrouded in mystery—that shit has to end.

You’ll get actionable, jargon-free advice—that you can use right away—to get your company seen and understood.

Expect To Get:

About Me

Hiya! I’m John.

As long as I’ve been in public relations, I’ve questioned the profession’s unwritten standards and have rarely agreed with the “best practices” that industry figureheads share. Most strategies and tactics are outdated.

They don’t feel like they have journalists in mind.

When I was starting out, I probably annoyed managers by asking, “why must we do it that way?” My thinking was if it’s true there are six PR people for every journalist, and my job heavily relies on reporters opening pitches, why not do things differently?

So I did, and it worked.

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How I Think

Months into my career ~16 years ago, I wrote unconventional email subject lines. Most of the time I was told it was unprofessional…

However, my open and response rates from reporters were high.

I was clearly onto something.

My work cut through the noise, so I pushed things further. My emails would include links to YouTube videos of ridiculous stuff or tell jokes. C’mon, I had to entertain myself while telling trade journalists about convenience store openings!

Then, I attended industry panels and conferences. Whoa. I did not fit in. That’s where I first saw the shroud of mystery in comms and PR on display. Comms pros wouldn’t give away useful tactics to audiences, mainly out of fear that attendees would take notes and do things on their own. To me, that was terrible. It all felt like a gross real estate seminar — all theory and lots of promises.


Who is John Forberger?

I’m a dog lover who’s growing Forberger Communications, the only communications and PR firm for B2B tech companies. I am fortunate to work with a collective of senior freelancers (i.e. brand strategists, designers, content writers) that get B2B solution providers seen by the right people.

Also, I:

  • Ride a Davinci bike often (Canada’s last bike manufacturer)

  • Have a senior beagle mix named Abby

  • Generally dislike how B2B marketing operates

For our team’s website, go here. For blog posts, go here.

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Giving you BS-free B2B communications and PR advice using GIFs.

People

Running Forberger Communications, a strategic comms & PR consultancy helping B2B companies deeply connect with audiences