10 Ways To Improve Your B2B Company's Online Newsroom
How to make a newsroom that reporters will swoon over — #2 of PR Blueprints
Welcome to No. 002 of PR Now, the B2B public relations newsletter
Reading time: 2 mins.
Here for the first time?
Hopefully, you’re using some version of the media pitch template I gave ya in No. 001 that has been helping B2B companies like yours to secure media coverage.
Upgrade Your Online Newsroom
A clean, informative, and easy-to-browse online newsroom gives journalists a snapshot of the unique value your B2B company provides and who you help (target market), plus they will see what other media coverage you’ve landed.
Why upgrade? You will please reporters.
New to B2B PR Now?
After you or your PR agency pitches a story idea to a journalist (using personalized pitches, of course), a likely next step taken by a reporter is to visit your website.
Below are 10 ways to create a great online newsroom. Together, we’ll help the media see what they want fast, so they don’t leave your site confused about what you do. 🤔
Submit an XML sitemap to Google (request inclusion; news sitemap must only contain stories)
Present a media contact (email address + name)
Give your newsroom a custom URL address
Show news stories you’ve been mentioned in (even trade pubs) and news releases
Add a media kit (hi-res executive headshots, logo in multiple formats, c-suite bios)
Prominently display the email address of a real person handling media inquiries, not press@companyname(dot)com
Each press story deserves its own blog post and URL under 'Newsroom' (publish an intro paragraph summarizing the value to the reader within the article, then add 'Read more...')
For images, use alt text, captions/labels for pictures
Make your newsroom searchable
Place 'newsroom' in the footer (reporters are time-poor)
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I’ll be sharing 13 questions to ask yourself before pitching media.
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-John