My 🧠 Juice Featured In PR Daily

Plus FRESH newsletter sections with bite-size tips (unflavored)

Morning!

Wishing you a great Monday. Not a nice day. I think I’ve outgrown nice days, as George Carlin said.


In personal news, I vomited last night for unexplained reasons and I wrote a how-to article for PR Daily last week, a publication for PR practitioners.

The piece is an extended version of a previous PR Now edition, so that’s a first for me—transforming a newsletter based on a blog post into a guest post for a trade publication.

If a human you know is about to announce a funding round, ship this ish over to ‘em.

Read my PR Daily article


Missed This?

Weird News: Asked how much he'd had to drink, a motorist replied 'Not enough'

With bloodshot, watery eyes, slurred speech and a bloody lip, he began his meet and greet with the responding police officers. Lovely.


🗞️ 2 Media Tips

#1

Stop using the word 'leading'. We all see B2B companies put 'leading' ahead of platform/company/provider/ANYTHING.

Truth is:
Reporters laugh
Prospects don't believe it

If everyone says their X is 'leading', the word is empty.

#2

Never do this:

Reporters shouldn’t be sent NDAs. The comments are worth a scan, BTW.


NEW TUNES

What’s playing on my office wireless speaker while Abby looks at me like:

Nas - “Moments” (play on YouTube)

So yeah. A GIF of Abby followed by Nas in a newsletter about PR. This is freedom.


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-John