10 Ways To Upgrade Your Funding Announcement
How to maximize your funding round news
Welcome to No. 004 of PR Now, the public relations newsletter for non-PR pros
Reading time: ~3 mins.
Happy Valentine’s Day. ❤️
Since we have (some sort of) a relationship and you subscribe to my newsletter, I owe you. I must tackle a topic before another company makes this mistake.
It’s a real how-does-this-happen problem.
It is… not landing enough press coverage when B2B companies announce funding rounds.
When I see a company put out a press release and secure only an article in TechCrunch, I cringe. When I hear they’re happy, I cringe more. There’s more to get!
10 ways to upgrade your funding announcement strategy:
Timing: Avoid announcing your funding round during an industry event (it’ll get buried)
Tie yourself to a current narrative or trend
Be prepared: Add executive and investor quotes to your media pitches (2 is fine)
Do not combine with exec new hires (save that for another time)
Email customers explaining how the $ benefits them now and in the future
Ask the VC/PE firm to publish an article on their site, Medium, or Substack that breaks down its importance to the industry
Share the news with regional media (often overlooked)
Say where the capital is going (don’t say something boring)
Tell your investors about the announcement ~2 weeks out + arm them with social media-friendly graphics
Inform journalists 14+ business days in advance (they’ll write a better story and respect you)
P.S. Take two bonus tips from my blog post on this topic including what to send to media after your funding news. That’s uber critical to keep you in front of media.
If you dug these tips, tap the ♥️ under the title, pls. New here?
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-John