"Not Enough Brands Know Us"
A Justice League-inspired solution for B2B companies is brewing
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"๐๐ฐ๐ต ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ด ๐ฌ๐ฏ๐ฐ๐ธ ๐ถ๐ด" is the no. 1 vendor complaint I hear.
Each time those words enter my seven-year-old wired headphones, I cringe.
Sad to say, a solution is never straightforward like "๐ญ๐ฆ๐ต'๐ด ๐ฆ๐น๐ฆ๐ค๐ถ๐ต๐ฆ ๐ข ๐๐ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ข๐ฎ" or "๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ข๐ฏ ๐๐๐ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ." Every business needs a tailored fix.
Behind the scenes, I've been forming a group of ๐ด๐ฆ๐ฏ๐ช๐ฐ๐ณ specialists to help a ๐ง๐ข๐๐ก๐ ๐2๐ ๐ฆ๐๐ซ๐ค๐๐ญ: retail tech and creative businesses.
๐๐ก๐๐ญ'๐ฌ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ข๐ฌ ๐๐๐๐๐๐๐๐ ๐ก๐๐ฌ ๐ฐ๐จ๐ซ๐ค๐๐ ๐๐จ๐ซ ๐๐๐๐๐๐๐๐ ๐ฏ๐๐ง๐๐จ๐ซ๐ฌ.
Why Now?
By now, you know I offer PR to B2B SaaS companies, agencies, and others. Thatโs been my โbeta testโ to see what else B2B businesses targeting merchants needs. Over the last 3.5 years, Iโve done more than secure press coverage for retail vendors. I donโt discuss it though. I'm not a build in public type person.
On a regular basis, my community solves years-long problems in weeks. Why would I keep this from others?
I want to serve this space better.
Maybe a handful of you knows my collective has handled rebrands for ecommerce tech companies, developed buyer personas, created brand books, mapped out B2B buyer journeys, redesigned sales decks, built GTM and comms plans, wrote and designed case studies, and more. Outside of the expected marketing support a collective offers clients, weโve delivered advisors to retail tech startups and brought sales leaders in to redo sales operations.
You wouldn't be wrong to say I'm running a ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐; I've been saying that for months.
The better way to think about it uses a comic book reference. Just like when a superhero team calls on certain individuals with unique or uncommon powers to jump in, I contact senior talent โ around the world โ on an as-needed basis. Sometimes theyโre former ecommerce tech founders who moved out of the US but will consult here and there.
The benefits are super clear:
Nobody learns on the clientโs dime.
Businesses only get first-class support.
Specialists work on projects at their leisure and get the rates they want.
There isnโt ๐ฏ๐ฐ๐ฏ-๐ฆ๐น๐ฑ๐ฆ๐ณ๐ต ๐ด๐ต๐ข๐ง๐ง causing bloated retainers or delaying timelines.
Our testing phase has proven that everyone wins.
Now if you need me, Iโll be:
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How about you and I meet up?