"𝘕𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 𝘣𝘳𝘢𝘯𝘥𝘴 𝘬𝘯𝘰𝘸 𝘶𝘴" is the no. 1 vendor complaint I hear.
Each time those words enter my seven-year-old wired headphones, I cringe.
Sad to say, a solution is never straightforward like "𝘭𝘦𝘵'𝘴 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘢 𝘗𝘙 𝘱𝘳𝘰𝘨𝘳𝘢𝘮" or "𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢𝘯 𝘖𝘖𝘏 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯." Every business needs a tailored fix.
Behind the scenes, I've been forming a group of 𝘴𝘦𝘯𝘪𝘰𝘳 specialists to help a 𝐧𝐢𝐜𝐡𝐞 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭: retail tech and creative businesses.
𝐖𝐡𝐚𝐭'𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐢𝐬 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝐡𝐚𝐬 𝐰𝐨𝐫𝐤𝐞𝐝 𝐟𝐨𝐫 𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝐯𝐞𝐧𝐝𝐨𝐫𝐬.
By now, you know I offer PR to B2B SaaS companies, agencies, and others. That’s been my “beta test” to see what else B2B businesses targeting merchants needs. Over the last 3.5 years, I’ve done more than secure press coverage for retail vendors. I don’t discuss it though. I'm not a build in public type person.
On a regular basis, my community solves years-long problems in weeks. Why would I keep this from others?
I want to serve this space better.
Maybe a handful of you knows my collective has handled rebrands for ecommerce tech companies, developed buyer personas, created brand books, mapped out B2B buyer journeys, redesigned sales decks, built GTM and comms plans, wrote and designed case studies, and more. Outside of the expected marketing support a collective offers clients, we’ve delivered advisors to retail tech startups and brought sales leaders in to redo sales operations.
You wouldn't be wrong to say I'm running a 𝒇𝒓𝒆𝒆𝒍𝒂𝒏𝒄𝒆 𝒄𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒗𝒆; I've been saying that for months.
The better way to think about it uses a comic book reference. Just like when a superhero team calls on certain individuals with unique or uncommon powers to jump in, I contact senior talent — around the world — on an as-needed basis. Sometimes they’re former ecommerce tech founders who moved out of the US but will consult here and there.
The benefits are super clear:
Nobody learns on the client’s dime.
Businesses only get first-class support.
Specialists work on projects at their leisure and get the rates they want.
There isn’t 𝘯𝘰𝘯-𝘦𝘹𝘱𝘦𝘳𝘵 𝘴𝘵𝘢𝘧𝘧 causing bloated retainers or delaying timelines.
Our testing phase has proven that everyone wins.
Now if you need me, I’ll be:
Care to send the newsletter?
How about you and I meet up?