PR Now w/ John Forberger

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"Not Enough Brands Know Us"
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"Not Enough Brands Know Us"

A Justice League-inspired solution for B2B companies is brewing

John Forberger
Aug 17, 2021
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"Not Enough Brands Know Us"
forberger.substack.com

"๐˜•๐˜ฐ๐˜ต ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ฃ๐˜ณ๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ถ๐˜ด" is the no. 1 vendor complaint I hear.

Each time those words enter my seven-year-old wired headphones, I cringe.

Sad to say, a solution is never straightforward like "๐˜ญ๐˜ฆ๐˜ต'๐˜ด ๐˜ฆ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ฆ ๐˜ข ๐˜—๐˜™ ๐˜ฑ๐˜ณ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฎ" or "๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ข๐˜ฏ ๐˜–๐˜–๐˜ ๐˜ค๐˜ข๐˜ฎ๐˜ฑ๐˜ข๐˜ช๐˜จ๐˜ฏ." Every business needs a tailored fix.



Behind the scenes, I've been forming a group of ๐˜ด๐˜ฆ๐˜ฏ๐˜ช๐˜ฐ๐˜ณ specialistsย to help a ๐ง๐ข๐œ๐ก๐ž ๐2๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ: retail tech and creative businesses.


๐–๐ก๐š๐ญ'๐ฌ ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ ๐ข๐ฌ ๐’†๐’—๐’†๐’“๐’š๐’๐’๐’† ๐ก๐š๐ฌ ๐ฐ๐จ๐ซ๐ค๐ž๐ ๐Ÿ๐จ๐ซ ๐’„๐’๐’Ž๐’Ž๐’†๐’“๐’„๐’† ๐ฏ๐ž๐ง๐๐จ๐ซ๐ฌ.


Why Now?


By now, you know I offer PR to B2B SaaS companies, agencies, and others. Thatโ€™s been my โ€œbeta testโ€ to see what else B2B businesses targeting merchants needs. Over the last 3.5 years, Iโ€™ve done more than secure press coverage for retail vendors. I donโ€™t discuss it though. I'm not a build in public type person.

GIF by @roosterteeth

On a regular basis, my community solves years-long problems in weeks. Why would I keep this from others?

We want to better serve B2B marketers.

Maybe a handful of you knows my collective has handled:

  • Rebrands for ecommerce tech companies

  • Buyer persona development

  • The creation of brand books for startups and incumbents

  • B2B buyer journeys

  • Sales deck redesigns

  • GTM and Communications Plans

  • Customer interviews that led to ad development, case studies, webinars, SEO improvements, messaging and positioning fixes

Outside of the expected marketing support a specialized collective offers clients, weโ€™ve brought global advisors to retail tech startups and dropped sales leaders in to redo sales operations.

You wouldn't be wrong to say I'm running a ๐’‡๐’“๐’†๐’†๐’๐’‚๐’๐’„๐’† ๐’„๐’๐’๐’๐’†๐’„๐’•๐’Š๐’—๐’†; I've been saying that for months.

The better way to think about it uses a comic book reference. Just like when a superhero team calls on certain individuals with unique or uncommon powers to jump in, I contact senior B2B marketing talent โ€” around the world โ€” on an as-needed basis.

The benefits are super clear:

Nobody learns on the clientโ€™s watch.

Businesses only get first-class support.

Specialists work on projects at their leisure and get the rates they want.

There isnโ€™t ๐˜ฏ๐˜ฐ๐˜ฏ-๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ต ๐˜ด๐˜ต๐˜ข๐˜ง๐˜ง causingย bloated retainers or delaying timelines.

Our testing phase has proven that everyone wins.

GIF by @dmitterhofer


Now if you need me, Iโ€™ll be:

GIF by @UOPX

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-John

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