"Not Enough Brands Know Us"

A Justice League-inspired solution for B2B companies is brewing

"๐˜•๐˜ฐ๐˜ต ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ฃ๐˜ณ๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ถ๐˜ด" is the no. 1 vendor complaint I hear.

Each time those words enter my seven-year-old wired headphones, I cringe.

Sad to say, a solution is never straightforward like "๐˜ญ๐˜ฆ๐˜ต'๐˜ด ๐˜ฆ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ฆ ๐˜ข ๐˜—๐˜™ ๐˜ฑ๐˜ณ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฎ" or "๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ข๐˜ฏ ๐˜–๐˜–๐˜ ๐˜ค๐˜ข๐˜ฎ๐˜ฑ๐˜ข๐˜ช๐˜จ๐˜ฏ." Every business needs a tailored fix.



Behind the scenes, I've been forming a group of ๐˜ด๐˜ฆ๐˜ฏ๐˜ช๐˜ฐ๐˜ณ specialists to help a ๐ง๐ข๐œ๐ก๐ž ๐2๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ: retail tech and creative businesses.


๐–๐ก๐š๐ญ'๐ฌ ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ ๐ข๐ฌ ๐’†๐’—๐’†๐’“๐’š๐’๐’๐’† ๐ก๐š๐ฌ ๐ฐ๐จ๐ซ๐ค๐ž๐ ๐Ÿ๐จ๐ซ ๐’„๐’๐’Ž๐’Ž๐’†๐’“๐’„๐’† ๐ฏ๐ž๐ง๐๐จ๐ซ๐ฌ.


Why Now?


By now, you know I offer PR to B2B SaaS companies, agencies, and others. Thatโ€™s been my โ€œbeta testโ€ to see what else B2B businesses targeting merchants needs. Over the last 3.5 years, Iโ€™ve done more than secure press coverage for retail vendors. I donโ€™t discuss it though. I'm not a build in public type person.

On a regular basis, my community solves years-long problems in weeks. Why would I keep this from others?

I want to serve this space better.

Maybe a handful of you knows my collective has handled rebrands for ecommerce tech companies, developed buyer personas, created brand books, mapped out B2B buyer journeys, redesigned sales decks, built GTM and comms plans, wrote and designed case studies, and more. Outside of the expected marketing support a collective offers clients, weโ€™ve delivered advisors to retail tech startups and brought sales leaders in to redo sales operations.

You wouldn't be wrong to say I'm running a ๐’‡๐’“๐’†๐’†๐’๐’‚๐’๐’„๐’† ๐’„๐’๐’๐’๐’†๐’„๐’•๐’Š๐’—๐’†; I've been saying that for months.

The better way to think about it uses a comic book reference. Just like when a superhero team calls on certain individuals with unique or uncommon powers to jump in, I contact senior talent โ€” around the world โ€” on an as-needed basis. Sometimes theyโ€™re former ecommerce tech founders who moved out of the US but will consult here and there.

The benefits are super clear:

Nobody learns on the clientโ€™s dime.

Businesses only get first-class support.

Specialists work on projects at their leisure and get the rates they want.

There isnโ€™t ๐˜ฏ๐˜ฐ๐˜ฏ-๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ต ๐˜ด๐˜ต๐˜ข๐˜ง๐˜ง causing bloated retainers or delaying timelines.

Our testing phase has proven that everyone wins.


Now if you need me, Iโ€™ll be:


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-John