No-Longer-Secret Work For The Largest North American Commerce Agency
Sneak peek at a hush-hush B2B comms project
Hello there!
B2B PR Now is about to be more useful. I’ve listened to the requests of you brilliant people (250 of you!)—B2B companies are demanding more than modern PR advice from me. It’s also a reflection of the communications work I’ve been quietly tackling and will be doing more of. You’re the first to know, scroll 👇.
If you’re not a subscriber…
Now let me apologize, I know you haven’t seen a newsletter in a bit, maybe…
Solving B2B Comms Challenges
North America's largest commerce agency, The Stable, Part of Accenture Song tapped me to help one of their ad tech products, Hyphen, stand out from competitors (case study).
Some of the biggest challenges I see time and time again are that B2B companies don’t have clear positioning, a distinct voice, or clarity around value props, and don’t know how to go to market.
These are fundamental to lock down before further investing in marketing and PR.
That’s why I’m pumped to share that I’ll be focusing on strategic communications and go-to-market planning for more companies like The Stable.
Here are words from Billy Courtney, Head of Digital Partnerships at The Stable, on our engagement:
"John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy."
What Did I Deliver?
A Strategic Comms Plan that included content and channel strategies
A Go-To-Market (GTM) Plan to use as a guide when bringing to market new products/features and speaking to external audiences
GTM Plan included a fresh narrative anyone in the company can use
Scan the Hyphen case study here.
At a B2B company and looking to refresh your messaging, develop a GTM plan, or want an extra pair of eyes on your buyer personas from someone who regularly creates them? Ping me. I love this stuff!
-John (extra proud guy today!)
