New Newsletter Name + Live Q&A Details
Gettin' crafty and gettin' together in May
Welcome to Comms All Ye Faithful. Yeppers, that’s the new name for this newsletter that originally focused only on B2B PR. Whattya think? I think it represents the energy of this newsletter rather well.
That name received the most votes from subscribers. Some other suggestions were: B2B Marketing Now, B2B Ninja, and Between Two B’s.
Live Q&A Details
Many of you told me Wednesday, May 17 is not good to meet for the first Comms Down show. So, we’re now hanging on Thursday, May 18 at 4 pm EST. Join us here.
What you need to know:
Cameras are optional
Stay anonymous if you like
Drop questions in the chat
Throw on an outfit you wore 1x for your cousin’s wedding who said nobody can wear green
And the format:
Intro kickoff (2-3 mins.)
Topic #1: pulse-check on media happenings (2 mins.)
Topic #2: what’s working in B2B comms (2 mins.)
Hot seat Q&A (~20 mins.)
Join Comms Down on 4/18 @ 4 pm EST here.
If you know peeps at your org or elsewhere who work in comms, brand strategy, or PR, please invite them.
Head-turning stuff in B2B comms:
Crisis time? Cloudflare’s CEO badmouthed his salespeople in an earnings call, and Sahil Mansuri, CEO at Bravado, called it out (B2B comms peeps responded)
Respeecher’s voice cloning tool is too useful for comms professionals to ignore (I’ve toyed with it)
The scaling opportunities for business leaders and product marketers are massive
84% percent of B2B CEOs find speaking to their CMO ‘awkward’
When asked about PR, and its use within their organizations, the surveyed CEOs agree: PR is a cost center rather than a revenue generator (96%)
Lavender published a refreshing animated promo video made by Obaid Durrani (before he joined HockeyStack as Head of Content)
If you’re not following Lavender on LinkedIn, start now ⏰