Graph: How A Strategic Narrative Helps B2B Companies Resonate With Everyone
The narrative is mainly presented to 5 different groups
Wait, you know I run a PR and comms consultancy for B2B tech companies, right?
We do marketing audits, build strategic narratives, firm up messaging, help launch products with turnkey GTM Plans, PR, and more.
Got questions? I’m offering 5 subscribers 30 minutes of my time for free this month. Wanna talk? Email me your April availability.
Hi! Thanks for reading B2B PR Now. Subscribe for free to receive new posts and support my work.
"𝘑𝘰𝘩𝘯, 𝘩𝘰𝘸 𝘥𝘰𝘦𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴?"
Peep this. I created it to answer that question CEOs ask me.
What does a strategic narrative do?
It helps companies to:
Avoid feature wars
Recruit top talent
Make product decisions quicker
Remember this: a narrative helps companies attract the right people and gives staff one story to tell everyone. In the end, a strong narrative has your target market see the world through your eyes.
Want examples? OK. Here ya go.
Here are 3 examples of tangible activities that are affected by a company narrative. My goal was to give real-world examples to CEOs and marketers at B2B companies to learn exactly where a narrative gets heard and woven into.
- How HR describes the company to job candidates is influenced by the narrative
- The PR activity overseen by Marketing teams is influenced by the narrative
- How investors talk about a company they backed is influenced by the narrative
Is this clear to you? Please don’t hesitate to share your questions.
I'll try to get a v2 out later this month. Don't go easy on me!