Graph: How A Strategic Narrative Helps B2B Companies Resonate With Everyone

The narrative is mainly presented to 5 different groups

Wait, you know I run a PR and comms consultancy for B2B tech companies, right?

We do marketing audits, build strategic narratives, firm up messaging, help launch products with turnkey GTM Plans, PR, and more.

Got questions? I’m offering 5 subscribers 30 minutes of my time for free this month. Wanna talk? Email me your April availability.

"𝘑𝘰𝘩𝘯, 𝘩𝘰𝘸 𝘥𝘰𝘦𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴?"

Peep this. I created it to answer that question CEOs ask me.

What does a strategic narrative do?

It helps companies to:

• Stand out

• Avoid feature wars

• Recruit top talent

• Make product decisions quicker

Remember this: a narrative helps companies attract the right people and gives staff one story to tell everyone. In the end, a strong narrative has your target market see the world through your eyes.

Want examples? OK. Here ya go.

Here are 3 examples of tangible activities that are affected by a company narrative. My goal was to give real-world examples to CEOs and marketers at B2B companies to learn exactly where a narrative gets heard and woven into.

- How HR describes the company to job candidates is influenced by the narrative

- The PR activity overseen by Marketing teams is influenced by the narrative

- How investors talk about a company they backed is influenced by the narrative

Is this clear to you? Please don’t hesitate to share your questions.

I'll try to get a v2 out later this month. Don't go easy on me!