Discover more from Comms All Ye Faithful w/ John Forberger
Graph: How A Strategic Narrative Helps B2B Companies Resonate With Everyone
The narrative is mainly presented to 5 different groups
Wait, you know I run a PR and comms consultancy for B2B tech companies, right?
We do marketing audits, build strategic narratives, firm up messaging, help launch products with turnkey GTM Plans, PR, and more.
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"𝘑𝘰𝘩𝘯, 𝘩𝘰𝘸 𝘥𝘰𝘦𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴?"
Peep this. I created it to answer that question CEOs ask me.
What does a strategic narrative do?
It helps companies to:
Avoid feature wars
Recruit top talent
Make product decisions quicker
Remember this: a narrative helps companies attract the right people and gives staff one story to tell everyone. In the end, a strong narrative has your target market see the world through your eyes.
Want examples? OK. Here ya go.
Here are 3 examples of tangible activities that are affected by a company narrative. My goal was to give real-world examples to CEOs and marketers at B2B companies to learn exactly where a narrative gets heard and woven into.
- How HR describes the company to job candidates is influenced by the narrative
- The PR activity overseen by Marketing teams is influenced by the narrative
- How investors talk about a company they backed is influenced by the narrative
Is this clear to you? Please don’t hesitate to share your questions.
I'll try to get a v2 out later this month. Don't go easy on me!